Crafting Dreams
A 4-year strategic effort to get more people to weight less, on the planet.
→ Personally supervised and executed on Comms Strategy, Creative Strategy, Social Strategy → Made in Dentsu Creative, 2018-2022 → Spun from TVC to Digital Campaigns, from Social Content to Local Activation and everything in between
A four-year journey begins with a challenging goal: to increase awareness of the energy brand in an already crowded and active communication category. Over time, strategic moves have built a brand with clear identity and an effective communication plan.
With the "Piacere, Engie" campaign, we introduced ourselves to the Italian target audience by showcasing all the energy efficiency interventions already managed by the brand.
Then, we built content capable of fostering relationships, such as the branded content with The Jackal titled "Piccole Bugie, Grandi Verità," or the product campaigns like "Caldaia Peso Zero" with Jill Cooper, which saw a remarkable increase of +300% in leads.
Our latest strategic and creative platform is the "Condominio Peso Zero," a virtual space where every virtuous action tells the story of a sustainable brand, featuring the Bossari family.
